A new look for MD Anderson's logo
For almost seven decades, the essence of MD Anderson has been its mission to eliminate cancer. Now, a new logo integrates this mission into the institution’s name with a line striking through the word “Cancer.”
The logo translates the “Making Cancer History®” tagline into a dramatic visual signature. Central to MD Anderson’s brand, it encompasses all the attributes that distinguish the institution.
“We want to be the first choice for the patients we serve and their families, physicians who can recommend us, donors whose support is essential, volunteers who give tirelessly, and faculty and staff who are dedicated to this mission and vision,” says John Mendelsohn, M.D., president of MD Anderson. “The new logo represents our commitment to this mission. Through the years, we’ve built tremendous momentum in cancer research and care. Every patient teaches us more about how we can help eliminate cancer, if not for him or her, then for the next person.”
The updated logo will begin appearing on MD Anderson’s Internet site, signage and vehicles and in printed materials. A coordinated approach will address the visual identity of all MD Anderson locations and relationships, including regional care centers and other collaborative interactions in the United States and internationally. Programs such as the Children’s Cancer Hospital and Children’s Art Project also will reflect the new look in their logos.
